London Borough of Jam

The brief: a local grocery + design. I don’t know why but (aside from Allison Roman’s upstate shop First Bloom…) I immediately think of London Borough of Jam —the boutique jam manufacturer based in Hackney, London. The shop itself spoke to me when I visited about 7 years ago: a simple concept that elevates the genre with really beautiful ingredients and design. The jam is divine and the shop is so welcoming.